Abstract:
Community radio is widely recognized as a participatory medium capable of amplifying marginalized voices and supporting grassroots development. However, empirical evidence on how community radio operationalizes development communication in urban informal settlements remains limited. This study examines the messages, radio programmes, and community initiatives of Pamoja FM that are focused on development. Pamoja FM is a community radio station serving Kibera, Nairobi's largest informal settlement. Guided by participatory communication and social capital perspectives, the study adopts a qualitative case study design, drawing on in-depth interviews with station staff, focus group discussions with regular listeners, and documentary analysis. The findings show that Pamoja FM integrates development communication through participatory programming, strategic partnerships with community-based organizations, and audience-driven initiatives addressing health, economic empowerment, governance, gender equality, youth engagement, and social cohesion. Programmes such as Tuamke Pamoja, Mwanamke Mwangaza, and Pass the Mic function as platforms for dialogue, mobilization, and collective problem solving. While listeners report increased awareness, motivation, and community engagement, the station's developmental potential is constrained by financial limitations, infrastructural challenges, and regulatory pressures. The study contributes to scholarship on community radio and development communication by demonstrating how locally embedded media practices foster social capital and participatory development in urban slum contexts.
Description:
Community radio is widely recognized as a participatory medium capable of amplifying marginalized voices and supporting grassroots development. However, empirical evidence on how community radio operationalizes development communication in urban informal settlements remains limited. This study examines the messages, radio programmes, and community initiatives of Pamoja FM that are focused on development. Pamoja FM is a community radio station serving Kibera, Nairobi's largest informal settlement. Guided by participatory communication and social capital perspectives, the study adopts a qualitative case study design, drawing on in-depth interviews with station staff, focus group discussions with regular listeners, and documentary analysis. The findings show that Pamoja FM integrates development communication through participatory programming, strategic partnerships with community-based organizations, and audience-driven initiatives addressing health, economic empowerment, governance, gender equality, youth engagement, and social cohesion. Programmes such as Tuamke Pamoja, Mwanamke Mwangaza, and Pass the Mic function as platforms for dialogue, mobilization, and collective problem solving. While listeners report increased awareness, motivation, and community engagement, the station's developmental potential is constrained by financial limitations, infrastructural challenges, and regulatory pressures. The study contributes to scholarship on community radio and development communication by demonstrating how locally embedded media practices foster social capital and participatory development in urban slum contexts.