Abstract:
Hotel sector in the tourism Industry is more and more treating human capital as a typical positive feature that can
be leveraged to provide sustainable competitive advantage. As a consequence investors and administrators of
hotels have resorted to embracing strategies geared towards talent building and relating it with their hotels. It is
hoped that talented employees would enable the hotels realize their objectives. South Rift Region which was the
focus of the study, exhibits diversity of star rated tourist hotels classified by Tourism Regulatory Authority. The
study was conducted in two to five star hotels, within South Rift Region. This research sought to determine the
effect of talent attraction on organizational performance of hotels in South Rift Region, Kenya. The study was
guided by Resource Based View Theory. Given that the target population was small (40), a census survey was
conducted and structured questionnaires administered to all Human Resource Managers and Hotel Managers in
hotels in South Rift Region. The instrument was pilot tested to ascertain the reliability of the research instrument
using Cronbach Alpha Reliability Coefficient. The reliability of the research instrument was found to be 0.946
which was considered reliable. The study employed both descriptive (frequency distributions, means and
percentages) and inferential statistics. Pearson correlation coefficient and multiple Linear Regression analysis was
conducted at significant level of α= 0.05. Data analysis was done with the aid of Statistical Package for Social
Sciences (SPSS) version 24. The study established that talent attraction, has a positive significant effect on
organizational performance of hotels in South Rift Region with correlation coefficients of (r = 0. 810, p < 0.05).
The study recommends that further research could be done on Influence of Innovation Management on
organizational performance.
