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School of Business, Economics & Human Resource Development: Recent submissions

Now showing items 21-40 of 64

PERCEIVED RISK FACTORS BY PERSONAL COMPUTER USERS IN THE PRE–PURCHASE PHASE: A CASE OF USERS IN DIFFERENT INCOME GROUPS IN NAKURU SUB COUNTY, KENYA

Ogutu, Robert Peter; Busolo Oundo, Hillary (International Journal of Economics, Commerce and Management, United Kingdom, 2016-08)

Personal computer ownership is still low in Kenya despite significant progress made in personal computer development, the many benefits to be derived from computer usage and the many initiatives put in place by the Kenya ...
IMPACT OF ADVERTISING THROUGH ONLINE MEDIA CHANNELS OF FACEBOOK, GOOGLE ADS & YOU TUBE ON CONSUMERS’ ATTITUDE; A STUDY OF CONSUMERS IN SELECTED PROFITMAKING BANKS IN NAIROBI COUNTY, KENYA

Kipchillat, Nancy; Busolo, Hillary; Chepkilot, Ronald (International Journal of Economics, Commerce and Management, United Kingdom, 2020-06)

The goal of the research was to assess the impact of advertising over Online Media Channels of Facebook, Google Ads & You Tube on Consumer’s Attitude; a study of consumers in selected profitmaking Banks in Nairobi, County, ...
Association of HSCRP with an Increased Risk of Cardiovascular Events in Rattus norvegicus

Iddah M., Ali; Busolo, Hillary (EAS Journal of Pharmacy and Pharmacology, 2020)

The side effects of antiretroviral drugs are prevalent, but the effects of antiretroviral on cardiovascular diseases have not been documented. Limited data is available on the effects of antiretroviral on cardiovascular ...
ASSESSING THE EFFICACY OF EDUCATION AND AWARENESS CAMPAIGNS ON MOTORCYCLE SAFETY: A CASE STUDY OF TESO SOUTH SUB COUNTY, KENYA

Busolo, Hillary; Jerop, Caren (2024-08)

The objectives of the study were to assess the current level of education and awareness regarding motorcycle safety among Teso South Sub County riders, to evaluate the effectiveness of existing motorcycle safety education ...
AN INVESTIGATION OF PERSUASION AND ITS EFFECT ON CONSUMER INVOLVEMENT IN THE CHOICE OF DAILY NEWSPAPERS BY READERS IN KENYA.

Busolo Oundo, Hillary; Ogutu, Martin; Njanja, Lilly (International Journal of Research in Management, 2016-03)

It would be useful for marketers, academicians, policy formulators and those in the advertising industry to better understand why a consumer makes a particular purchase. When persuasive communications are received by a ...
AN EVALUATION OF THE RELATIONSHIP BETWEEN PERSUASION AND CHOICE OF DAILY NEWSPAPER BY READERS OF DIFFERENT GENDER IN KENYA

Busolo Oundo, Hillary; Ogutu, Martin; Njanja, Lilly (International Journal of Economics, Commerce and Management, United Kingdom, 2016-03)

A one-size-fits-all strategic approach to persuading male and female consumers in the marketplace may not yield desired results, as research has established gender differences in perception of marketer communicated ...
An assessment of the Training Needs of Smallholder Food Crop Farmers for Sustainable Farming in Teso-South Sub-County, Busia County – Kenya: A Gendered Analysis Approach

Omulando, Carolyne; Mwatu, Morris; Njeri Ngugi, Margaret; Busolo, Hilary (IOSR Journal of Agriculture and Veterinary Science (IOSR-JAVS), 2023-06-01)

This study assessed the training needs of smallholders food crop farmers in Teso-South Sub-County of Busia County, Kenya. A gendered analysis approach was taken and three research questions were adopted, which were; What ...
A Comparative Study of Influence of Advertising through Online and Offline Media Channels on Consumers’ Attitude by Selected Commercial Banks in Nairobi County, Kenya

Kipchillat, Nancy; Busolo, Hillary; Chepkilot, Ronald (International Review of Management and Marketing,, 2019)

The of the aim of this study was to compare the influence of advertising through online and offline media channels on consumers’ attitude as used by selected commercial banks in Nairobi County, Kenya. A cross-sectional ...
Perceived Benefits of Artificial Intelligence Integration within Management Information System for Decision-Making Processes in the context of County Governments in Kenya

Owuor Omoga, Charles (International Advanced Research Journal in Science, Engineering and Technology, 2023)

This research explores the perceived benefits of integrating Artificial Intelligence Technologies within Management Information Systems (MIS) for enhancing decision-making processes in the context of County Governments ...
Integrated E-Marketing Adoption Model for Small Businesses

Owuor Omoga, Charles (International Journal of Advanced Research in Computer and Communication Engineering, 2019-05-05)

Small sized businesses play an important role in the growth of economies all over the world, yet they appear to be slow in adopting E-marketing technology to market their products and service .The objective of the study ...
E-Marketing Adoption among Small Businesses in the Hospitality Industry in Kenya: The Institution Theory Perspective

Owuor Omoga, Charles; Raburu, George; Liyala, Samuel (International Journal of Advanced Research in Computer and Communication Engineering, 2018-06-05)

Small sized businesses play an important role in the growth of economies all over the world, yet they appear to be slow in adopting E-marketing technology to market their products and services which may lead to ...
Challenges in Implementing Artificial Intelligence within Management Information Systems: Case of County Governments in Kenya

Owuor Omoga, Charles (International Journal of Advanced Research in Computer and Communication Engineering, 2023-09-09)

This research delves into the intricacies of implementing Artificial Intelligence (AI)technologies within Management Information Systems (MIS) by County Governments in Kenya. The study aims to investigate the challenges and ...
Challenges in E-Marketing Adoption Among Small Businesses in the Hospitality Industry in Kenya

Owuor Omoga, Charles (International Journal of Advanced Research in Computer and Communication Engineering, 2019-05)

Small businesses appear to be slow in adopting e-marketing. This study sought to investigate the challenges faced by small businesses in adoption of E-marketing. Specifically, this study sought to determine the relationship ...
Assessing the Extent of Integration of Artificial Intelligence Technology within Management Information Systems: Case of County Governments in Kenya

Owuor Omoga, Charles (International Journal of Innovative Research in Electrical, Electronics, Instrumentation and Control Engineering, 2023-10)

In today's rapidly evolving business landscape, the integration of Artificial Intelligence (AI technology within Management Information Systems (MIS) has gained significant attention as a transformative approach to ...
An Evaluation of Perceived Quality Effect on the Choice of Poultry Feeds by Farmers in Nakuru West Sub-County, Nakuru County, Kenya

Busolo, Hilary; Jerop, Caren; Omoga, Charles (International Journal of Research and Innovation in Social Science (IJRISS), 2024-05)

Much attention has been devoted to research with interest in consumer behaviour because the complexities surrounding consumer decision making and myriad of influences play a major role in consumer choice of products. It ...
Effects of Human Behavior on Enterpreneurial Intention of Fourth Year Students in Kenya

Chenuos; Kosgei, Nehemiah; Korir; Saina; Michael; Ernest (Journal of Economics, Finance and Management Studies, 2022-06-06)

Objective: Entrepreneurial intentions are individual’s willingness to learn about entrepreneurial activity or become self-employed. Yet, the antecedence of entrepreneurial intention is important to understanding the process ...
Electronic Funds Transfer and Service Delivery in SACCOs: A Case Study of Ng’arisha SACCO, Bungoma, Kenya

Nalyanya, Jacinta; Abuya, Joshua Olang’o; Makokha, Arnety Nangila (Scientific Publishing Institute, 2021-08-18)

Electronic funds transfer is generally expected to improve efficiency in funds transfers, payments, reporting, receipting and service delivery in any organization. However, the SACCO Societies Regulatory Authority (SASRA) ...
ELECTRONIC COMMERCE: THE EVOLUTION AND STATE IN KENYA

MAKOKHA, T.; ASENAHABI, B.; MAKOKHA, A. (International Journal of Research in Education Humanities and Commerce, 2021-07-04)

The internet has transformed the way humans carry out their activities. The adoption of the internet into the commerce sector has greatly enhanced the way people transact. E-commerce has given rise to new chances for ...
Entrepreneurial Narratives and Entrepreneurial Intention Among Undergraduate University Students in Kenya Chenuos N. Kosgei

Kosgei, Chenuos N.; Korir, Michael; Saina, Ernest (African Journal of Education, Science and Technology, 2021-10)

In the establishment of new businesses, individual entrepreneurial intent is a crucial component. In entrepreneurship theory and research, entrepreneurial intention has shown to be a critical and ...
REVENUE MANAGEMENT PRACTICES AND THEIR IMPACTS ON FINANCIAL PERFORMANCE OF STAR-RATED HOTELS IN KENYA

Murimi, M.; Wadongo, B.; Olielo, T. (International Journal of Business Strategy and Social Sciences, 2021-09-06)

The study's goal was to investigate how revenue management (RM) techniques affect the financial performance of Kenya's star-rated hotels. The study aimed to examine if RM policies and implementation, the RM team, the ...

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