ASSESSING THE EFFICACY OF EDUCATION AND AWARENESS CAMPAIGNS ON MOTORCYCLE SAFETY: A CASE STUDY OF TESO SOUTH SUB COUNTY, KENYA

Abstract

The objectives of the study were to assess the current level of education and awareness regarding motorcycle safety among Teso South Sub County riders, to evaluate the effectiveness of existing motorcycle safety education and awareness campaigns, to identify the challenges faced in implementing motorcycle safety education and awareness campaigns and to recommend strategies for improving motorcycle safety education and awareness campaigns in Teso South Sub County. The survey adopted a qualitative analysis approach, and 295 ‘boda boda’ riders participated. Data was collected using questionnaires and interview schedules. The study findings revealed that respondents have a relatively low level of awareness, have a favourable perception of motorcycle safety initiatives in the region, and acknowledge the existence of challenges or obstacles that impede the effectiveness of motorcycle safety programs. It was recommended that media platforms, such as social media, local newspapers, radio, and television, reach a broad audience and, hence, can be used to spread safety messages. Seminars focusing on motorcycle safety could be organized, and experts could be invited to discuss safe riding practices, the importance of protective gear, and the benefits of proper training. Also, apps that offer safety tips, route planning with safer roads, and reminders for maintenance checks can be promoted or developed.