Browsing School of Business, Economics & Human Resource Development by Subject "Advertising"

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A Comparative Study of Influence of Advertising through Online and Offline Media Channels on Consumers’ Attitude by Selected Commercial Banks in Nairobi County, Kenya

Kipchillat, Nancy; Busolo, Hillary; Chepkilot, Ronald (International Review of Management and Marketing,, 2019)

The of the aim of this study was to compare the influence of advertising through online and offline media channels on consumers’ attitude as used by selected commercial banks in Nairobi County, Kenya. A cross-sectional ...
IMPACT OF ADVERTISING THROUGH ONLINE MEDIA CHANNELS OF FACEBOOK, GOOGLE ADS & YOU TUBE ON CONSUMERS’ ATTITUDE; A STUDY OF CONSUMERS IN SELECTED PROFITMAKING BANKS IN NAIROBI COUNTY, KENYA

Kipchillat, Nancy; Busolo, Hillary; Chepkilot, Ronald (International Journal of Economics, Commerce and Management, United Kingdom, 2020-06)

The goal of the research was to assess the impact of advertising over Online Media Channels of Facebook, Google Ads & You Tube on Consumer’s Attitude; a study of consumers in selected profitmaking Banks in Nairobi, County, ...

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